Brand Collaborations & Partnership Campaigns

I lead creative direction and storytelling for brand partnerships that bring together mission-driven organizations, entertainment properties, and consumer brands. These collaborations require aligning multiple brand voices into a cohesive narrative while translating partnership goals into meaningful customer experiences across digital retail and marketing channels.

Creative Direction, Copywriting, Digital Experience

Overview:
I led the visual storytelling and digital experience for a mission-driven collaboration between SOTTOS luggage and charity: water. The partnership introduced a limited-edition carry-on suitcase designed to support global access to clean drinking water.

Responsibilities:

  • Developed the narrative framework connecting the product to charity: water’s global impact mission

  • Directed the visual storytelling and messaging strategy across ecommerce landing pages and product storytelling

  • Wrote all campaign copy and built the collaboration pages within Shopify

  • Designed a customer journey that clearly communicated the mission, partnership impact, and product story

Netflix Collaboration (Confidential)Entertainment Collaboration Concept

Role: Creative Direction, Moodboard Development, Collaboration Concept

Overview:
I developed early creative direction for a brand collaboration concept tied to the cultural release of Bridgerton. The work focused on translating the show’s visual world into a beauty product storytelling framework that aligned with the brand’s aesthetic and audience.

Scope:

  • Developed visual direction and mood boards exploring product storytelling inspired by the series

  • Mapped aesthetic themes, color palettes, and campaign tone to align with both brands

  • Created early-stage creative concepts to guide collaboration discussions and campaign development

Note:
Final campaign assets are confidential and not publicly available.