Lifecycle Marketing Campaigns

I develop campaign frameworks that guide consumers from discovery to loyalty—connecting product launches, seasonal storytelling, email marketing, ecommerce merchandising, and brand partnerships into a cohesive customer journey. By aligning creative direction with data insights and retail calendars, these campaigns help brands build deeper relationships with their audience while driving measurable growth.

Role:
Creative direction + campaign leadership

Channels:
- email marketing
- homepage merchandising
- product detail storytelling
- social assets

Outcome:
- engagement
- conversion