Zipper Eye Palette
Creative Direction | Packaging Design
Erika D’Amboise
This product concept was developed around a simple cultural insight: many beauty products focus on youth, while very few celebrate the confidence that comes with age. The goal was to create a product that felt playful, empowering, and modern for women embracing their evolving relationship with beauty.
I led the creative direction and product development for a zipper-inspired eye palette that symbolized confidence, self-expression, and the idea of “unzippering” outdated beauty expectations. The design required close collaboration with packaging manufacturers, product developers, and brand stakeholders to translate the concept into a physical product that felt distinctive and functional in the retail environment.
Zen Dew
Creative Direction + Packaging Design
Erika D’Amboise
This product concept was developed around a simple insight: fewer beauty products that do more. Inspired and crafted in South Korea, Zen Dew is a youthful, approachable brand celebrating a stress-free and minimalist lifestyle. The goal was to create a product that felt playful, empowering, and modern for all people their evolving relationship with beauty and breaking outdated expectations on who it’s for, how much it should cost and focus on what really works.
