I’m a creative director and brand strategist with 15+ years of experience building consumer brands across retail ecommerce, and emerging digital marketplaces. My career began as the first employee of luxury beauty retailer b-glowing, where I helped scale the business from an early-stage startup into one of the nation’s leading independent beauty destinations, growing revenue from $260K to $14M.

Today I work as a fractional creative director, partnering with emerging brands across beauty, fragrance, and travel to develop brand systems that connect packaging, retail storytelling, ecommerce experiences, and elevated marketing campaigns. I specialize in translating brand vision into experiences that resonate with modern consumers and perform in competitive marketplaces.